I only play Franchise mode and have for years. Tried BAP for a bit each of the past 3 years and it was so terrible I went back to franchise mode. I have been playing it since they first introduced Franchise. Online is trash, as people are toxic.
I would say there are positives and negatives. They 100% should open up player editing with no limits (age, size, ratings, name, even add in preferences).
I like that the coaches are now actual people, but this really needs to go deeper to all coaching staff and include many who are in the pool of available coaches. Only just introduced, so I imagine that they will build on this.
Goalies definitely suck, I can limit to 8 shots or less and guaranteed every 3-4 shots are a goal. So to counter this I just don't spend cap on goalies, I add that to defense, which does reduce shots on goal, but I also play every position except goalie. I also win 80% of the games I play. I do tend to play a fast game, meaning I prioritize faster players on Forward who can avoid hits and get up the ice fast. D I like a mix of big size and small paired together, someone who can block shots and lay hits, and the other to play the puck and get it out of the zone. Its a strategy.
Contract negotiations are a big pain. I get not every player wants to sign with every team, however when you negotiate with a player it isn't consistent. A "persuasion" may work one time on a player, but then if you go out and go back in it won't work that time. It literally makes 0 sense and is completely random. They also usually will prefer short contract lengths and I like longer contracts so that I don't develop a player and then have to part ways after 2 seasons. I don't play with morale either, as that is a pain.
I like that coach and player conversations were added in, but the way it is done is not great. It is the same thing repeated over and over again. Needs to feel different and fresh for each interaction, would be good if there was an actual video scene or something more than just some words on the screen. Again this is fairly new though, so it can be developed, have to start somewhere.
Trading is always a drag as well, most of the times you are giving up far more than you should in a realistic trade situation. Its like the devs want you to get screwed in every trade. This has been a problem for years and I don't see this changing.
Scouts are terrible when you first start and are in all the wrong regions for what they are actually good at, also been a problem for a long time. I fire at least 50% when I start out, but the pool to choose from isn't great. That being said your budget for scouts and coaches are unrealistic as well. However, I have also found that scouts aren't really great anyways, as the draft pretty much goes in the suggested order, with a few gem exceptions, which is where the scouts actually do something.
I do also wish when creating a team, the AHL affiliate could be done at the exact same time, with better logo choices and more options in what names the announcers are able to say. And that these teams showed up in player movement screens to avoid duplication of players, as hiding players is just annoying and it is such a simple fix.
When starting a season, also let me choose the start date, following year before the draft, immediately following the draft, but right before the season as the default for a new league is a ridiculous start date.
I am getting used to the hitting mechanism, though the one button hit should be brought back as an option, so kids or small handed people, or those with disabilities can go back to using that as its simpler, and works better for small hands.
The grudge matches are good in theory, but get repetitive as well. Also a new feature so this will improve.
Would love the banner presentations to come back for Stanley Cup, Conference and Division champs. And trophy presentations would be nice. Also for the Stanley Cup win to be more of a celebration that is a bit longer, it seems short and choppy right now. And bring back the three stars presentation after each game.
I love the trophy section for each player, this was asked for and delivered.
Overall, every game is going to have positives and negatives. Never going to please everyone, but would be nice if the devs actual had focus groups with us long time players to figure out what needs to be fixed/changed.